It is so, because, first of all, we can find out what sort of content is contemporarily the most popular and mostly enjoyed among various buyer groups. The same concerns brand monitoring that is also quite helpful in terms of assessing the strategic position of a company. This can be also a pretty popular element for young entrepreneurs, who can owing to it assess the competiveness of a market and decide for this one that is connected with the lowest risk. That’s the reason why, as we can see from the points mentioned above, investing for example in social media monitoring is an interesting way to avoid situations in which our competitors have made something influential substantially earlier than we did. Another influential benefit of this solution is that it provides us an opportunity to learn on the mistakes of other corporations on our market. It is so, because we can observe diverse phases of the implementation of different strategies and, that’s the reason why, make our choices in terms of marketing substantially better.